Shoppers are overwhelmed with choices, not just in terms of products but also in where and how they make their purchases. Each channel presents its own unique set of challenges for brands to navigate if they want to win the race towards the point of sale.
Even the most meticulously designed products can stumble at the final hurdle: getting into shoppers’ baskets. A finely tuned shopper strategy is essential to ensure that new products successfully bounce into those baskets and sustain market growth.
Context is king. Numerous factors influence consumers' purchasing decisions, many of which emerge at the last minute, whether in-store or online. Picture this: you're shopping and suddenly you come across a promotion, a sexy new packaging design grabs your attention, a seasonal display showcases the latest 'must-haves'; or perhaps a curated German playlist in the store subliminally entices you to explore German wines (this has actually been shown to increase sales!). Despite having a list, your basket ends up filled with unplanned purchases…and German wine.
So, to ensure that your products cross the finish line, you need to know how consumers shop across different channels and what factors sway decisions at the point of sale.
Our team of experts, powered by AI and best-in-class tech, comes with you on the shopper journey, unpacking every touchpoint that leads consumers to choose your products. Our dynamic mapping provides insights into how shoppers discover new products, evaluate options, navigate channels, and ultimately make purchasing decisions.
We help you stand out and win the shelf wherever your products are placed, with packaging and communications accurately tailored to the right shopper context and optimal pricing. We can guide you to understand how much shoppers are willing to pay and drive sales with promotions designed to motivate them to try, buy, and buy again.
